A Full Throttle Business Experience
10 CEOs + 4 Days + 1 Open Road2017 CALENDARWatch Video
In 2004, Dwain DeVille, an avid biker, author, trusted advisor to some of today’s top CEOs had the ultimate wake up call – a life threatening bout with cancer. Dwain needed to balance his personal life without sacrificing his business goals. So he took a long road trip through the mountains of Colorado on his motorcycle to clear his head and found the answer.
The first outcome is his book – The Biker’s Guide to Business , When Business and Life Meet at the Crossroads – Dwain’s road tested, no BS process for leading a company gleaned from over 3 decades in the boardroom and the saddle.
The second is The CEO Ride – a first of its kind business conference that brings together an elite group of entrepreneurs, who want to hit the road with Dwain, get some wind in their face, clear their heads and grab business by the handlebars.
In 2012, I partnered with Inc. Magazine to launch The CEO Ride at the Inc. 500/5000 Conference in Scottsdale, and since then, we’ve ridden some of the greatest roads this country has to offer.
We’ve cruised into The Valley of Fire and Red Rock Canyon; crisscrossed the Continental Divide and over a snowy Rocky Mountain National Park; marveled at the magnificent Pacific Northwest; and challenged ourselves through the 316 turns that make up the infamous Tail of The Dragon.
Join us in 2017 when we roll through Death Valley, Manhattan (yes, that Manhattan), and the Black Hills of Sturgis, baby!
In a few short days of riding through the Rockies, the CEO Ride brought together a group that met as rogue renegades and left as a wolf pack. This made the traditional "Entrepreneur's Club" look like a third grade choir concert by literally fueling it with long rides, good scotch, and productive strategy sessions. Dwain's laid-back approach and smooth style is effective, and the camaraderie between the members was instant.
As a lifetime motorcycle fanatic with over 39 years in the saddle and the proud owner of 7 Custom Harleys ( one for each day of the week) I am a little picky when it comes to roads and extremely apprehensive when I hear about "structured" rides. Well, my concern about the roads vanished after 15 minutes as Colorado is home to the most amazing motorcycling roads I have ever traveled and that includes the awesome Pacific Coast Highway- my prior favorite. I developed both business and personal friendships with the other CEOs and introduced my custom Harley Road Glide to new and breathtaking roads. I am hooked and will be joining Dwain and the team from EagleRider as we tackle the roads of Death Valley.
I have run my own company for 18 years, and through that time have belonged to three different peer groups, made up of like minded individuals facing the same kind of challenges. When the opportunity to ride with other CEOs came along I jumped at it, and what a great experience it was! I came away with new friends, new ideas and refreshed from spending time with people who had TWO common interests with me ... riding and running companies. If you like to ride and you run a company you cannot miss this experience. I will certainly be back!
Every person who has thrown a leg over a motorcycle can tell you that it opened up their life to a world of amazing journeys, hidden roads, friends, and passion for life on two wheels. It was this very passion that, in 1992, drove four friends to start EagleRider Motorcycles and now, more than twenty years later, has grown from four bikes in a garage to more than 4,000 motorcycles on the road from over 100 locations worldwide.
As the world leader in rentals and tours select your favorite ride from our huge selection Harley-Davidson, Indian, Honda, BMW, and Triumph motorcycles. It is a pleasure to serve you on The CEO Ride and our sincere hope that you will allow EagleRider the privilege of being a part of your next great motorcycle experience.