The CEO Ride | The Way Of The Tribe
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The Way Of The Tribe

30 Mar The Way Of The Tribe

Throughout history, tribes talked … a lot. After all, what else were they to do with no smart phones, texts or email to “communicate”? They met around a fire at night where elders held court, passing tribal tales down from generation to generation. These were stories of battles won and lost, of success and survival, with each tale serving a purpose — to teach the traditions and wisdom of the forefathers.

Today the campfires are long gone, and the pace of life and business has grown ever faster. However, just because the pace continues to increase doesn’t mean we have to. It’s now more important than ever to slow down and take time to communicate — properly. Because in business the race isn’t won by the fastest, it’s won by the best.

Too often we rush things, and what used to take years to master we allow/expect people to learn in half the time. Instructions? Let’s just write it down and expect them to read it. Perfection? Who has time for that? They’ll “grow” into the job.

We find ourselves only talking about the day-to-day issues of the moment rather than lessons of the past. We forget to value and honor the hard-learned lessons and thereby are destined to re-learn them.

Yes, it’s cool to go all Zen and live in the moment, but it’s also important to take the time to dwell on the past. Buy a 6-pack or two or pizza at the end of the day and have everyone gather around for old war stories. Stop and tell them what you went through, how you either got your ass kicked or succeeded. Tell them why you continued to get back up.

They need to hear firsthand what you’re made of as well as the principles and traditions that built the company they’re banking on for the future. They need to learn how to win, and it’s not done in a vacuum or as they’re left to their own devices.

Simply put, winning in business isn’t a mic drop, it’s consistent excellence and an adherence to the traditions on display, day-in and day-out, that embody your ideals for the world to see and embrace.

As always  These are my thoughts, I could be wrong. So, if you disagree or simply want to add to it, please do so. I look forward to the conversation.

Dwain – CEO Rider 

1Comment
  • Kevin Dee
    Posted at 07:56h, 30 March Reply

    Dwain, this is a good observation. Business schools would talk about the importance of the executive sharing a company’s vision, keeping the team abreast of the strategy etc. In small to medium size businesses it is easy to get swept along on the “doing” of the business, day in and day out and forget to remind people about the end game, and the journey to get there.. People want to hear the “war stories” and get a feel for the passion of the owner. They want to see the glint in your eye as you talk about those early, and not so early, challenges. I also think clients and potential clients will respond well to getting a feel for the culture behind the name … and stories are a great way to do that. By stepping away from the day to day bustle for a short while we can remind ourselves of the importance of these “not so small” things.

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