The CEO Ride | Key questions to ask as Q1 ends
As first quarter flies by, does your business have focus, or are you floundering?
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As first quarter flies by, do you have focus, or are you floundering?

19 Mar As first quarter flies by, do you have focus, or are you floundering?

Wow, that was fast! I don’t know about you, but it seems like we just changed the calendar—and now it’s almost April. In the blink of an eye, we’ll be staring at the mid-point of the year.

So, how are you doing so far? Are you hitting your goals, or are you finding it slow going? If the latter, why, and what changes are you making in your strategy or tactics?

It’s almost counter intuitive in this economy for there to be struggles, but it’s more common than you think. And in case after case, it comes down to one essential element of success – focus.

Think about it, when times were tough, whether when we were just starting out or due to a difficult economy, our options were limited. The lack of resources, staffing or experience caused us to maintain a narrow focus just to survive. But now, opportunity abounds, and much like the proverbial cat in a room filled with rocking chairs, we don’t know which way to turn.

To paraphrase Michael Dell, “The key to success isn’t the recognition of opportunity; instead it’s recognizing those opportunities we elect NOT to chase.”

Therefore, in order to dig yourself out of this rapidly growing hole, stop and determine if you’re paying enough attention to your core. Ponder the following questions and see if you relate:

• Does this new opportunity enhance my core business or divert resources from it?
• Am I sacrificing key personal and/or corporate goals to chase this new opportunity?
• Is this new opportunity my next stage in evolution or is it something that sounds cool to do?
• Why am I chasing it – am I bored or is it simply FOMO (fear of missing out)?
• Does my team agree with the new direction or do they think I’m crazy?
• Is my organization unduly stressed out?
• Are there new “turf battles” that didn’t exist before?
• Am I spending substantial, quality time with my core clients?

There are many more questions I could throw out there, but you get the point. If you don’t keep your eye on the ball someone else will, and by then it’s usually too late to recover.

So get back to basics because your time is NOW!

As always – These are my thoughts, I could be wrong. So, if you disagree or simply want to mix in a few more metaphors, please do so. I look forward to the conversation.

Dwain – CEO Rider

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