The #1 goal you should have for your business in 2018

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Every entrepreneur I know has the usual goals set for 2018 with targets for revenue, profit, and new product lines/markets all spelled out in detail. But there’s one very important goal that often goes overlooked – amassing and retaining winning talent.

Over the past two plus decades, my work has afforded me the opportunity to work with scores of companies, and one trait all of the great ones share is an uncanny ability to attract and retain top level talent. It’s in their DNA—and they aren’t just attracting any talent, but winners who both fit into and eventually alter their culture in order to sustain that next level of high performance.

I could sit here and list the “5 Ways Winning Companies Amass Talent” but that would be grandstanding B.S., as all good companies understand how to recruit. The real winners set themselves apart in their mission and with an almost maniacal drive to be the best (not necessarily the biggest) in order to dominate/change their respective markets.

Remember, the talent you need doesn’t just want to be on a winning team, they also want to have an impact. So plan big, get focused and be known as a company that will let them.

As alwaysThese are my thoughts, I could be wrong. So, if you disagree or simply want to add to it, please do so. I look forward to the conversation.

Dwain – CEO Rider

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